Program
| July 16th, 2026 (UTC/GMT +02:00) | |
| Time | Program |
| 09:00–17:00 |
Industry Tour Program for the 2026 GFMC at Madrid - Madrid, Spain, July 16, 2026 https://2026gfmc.imweb.me/35/?bmode=view&idx=171608765&back_url=&t=board&page=1 09:00-10:30 Zara Flagship on Serrano / Group A / 30 participants 11:00-12:30 Zara Flagship on Serrano / Group B / 30 participants 13:00-13:30 Tintoremus Store / Group A / 15 participants 13:00-13:45 Retail Tour / All / 20 participants 13:30-14:00 Tintoremus Store / Group B / 15 participants 15:00-16:00 HACKETT / Group A / 15 participants 16:00-17:00 HACKETT / Group B / 15 participants |
| 10:00–15:00 |
Workshop: 2026 GAMMA Necessary Condition Analysis (NCA) in Management Research - Venue: Workshop Room 2, Floor 1, ISEM - Instructor: Prof. Dr. Christian M. Ringle, Hamburg University of Technology (TUHH) - Program: 10:00 – 12:00 Introduction to the core concepts of NCA, including essential criteria for its appropriate application in management research 12:00 – 13:00 Lunch 13:00 – 15:00 Hands-on exercises and case studies using the statistical software SmartPLS; the combined use of NCA and PLS-SEM |
| 15:00–17:00 |
2026 GAMMA Doctoral Colloquium - Venue: Workshop Room 3, Floor 1, ISEM Fashion Business School |
| 17:00–19:30 |
Conference Registration - Venue: Lobby, ISEM Fashion Business School |
| 19:00–21:00 |
Conference Reception - Venue: Atrium, Ground Floor (Floor B), ISEM Fashion Business School |
| July 17th, 2026 (UTC/GMT +02:00) | |
| Time | Event |
| 08:30–09:30 | Sessions 1.01–1.09 |
| 09:30–09:45 | Coffee Break |
| 09:45–10:45 | Keynote Speech I |
| 10:45–12:00 | Sessions 2.01–2.09 |
| 12:00–13:00 | Conference Lunch |
| 13:00–14:30 | Sessions 3.01–3.09 |
| 14:30–14:45 | Coffee Break |
| 14:45–16:00 | Sessions 4.01–4.09 · Multimedia Presentations |
| 16:10–17:10 | Sessions 5.01–5.09 |
| 19:30–22:00 | 2026 GAMMA Invited Fashion Show · Conference Dinner · Music Gala Concert |
| July 18th, 2026 (UTC/GMT +02:00) | |
| Time | Event |
| 08:30–09:30 | Sessions 6.01–6.09 |
| 09:30–10:20 | Keynote Speech II |
| 10:20–10:30 | Coffee Break |
| 10:30–12:00 |
Meet the Editors - Chair: Roland T. Rust, Vice President of Publications, American Marketing Association, University of Maryland - Venue: Aula Magna, Entrance Floor, ISEM Fashion Business School - Editors: Charles R. Taylor, Editor-in-Chief, International Journal of Advertising, Villanova University John Cadogan, Editor-in-Chief, International Marketing Review, University of Leicester School of Business Mirella H.P. Kleijnen, Co-Editor-in-Chief, Journal of Business Research, Vrije Universiteit Amsterdam Ming-Hui Huang, Editor-in-Chief, Journal of Service Research, National Taiwan University Robert E. Morgan, Co-Editor-in-Chief, Industrial Marketing Management, Cardiff University Ian Phau, Editor-in-Chief, Asia Pacific Journal of Marketing and Logistics, Curtin Business School Eunju Ko, Editor-in-Chief, Journal of Global Fashion Marketing, Yonsei University Dimitrios Buhalis, Editor-in-Chief, Tourism Review, Bournemouth University Carlos Flavian, Co-Editor-in-Chief, International Journal of Consumer Studies, University of Zaragoza Kyung Hoon Kim, Editor-in-Chief, Journal of Global Scholars of Marketing Science, Yonsei University Kihan Kim, Editor-in-Chief, Journal of Global Sport Management, Seoul National University |
| 12:00–13:30 | Conference Lunch & Award Ceremony |
Overview
