Organizing Committee
| Organizing Committee Chair | Prof. Eunju Ko, President, GAMMA (Yonsei University) |
| Conference Co-Chairs | Prof. Roland T. Rust (University of Maryland) Prof. Pedro Mir (ISEM Fashion Business School, University of Navarra) |
| Academic Excellence Committee Chair | Prof. Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising |
| Public Relationship Committee Chair | Prof. Teresa Sádaba (ISEM Fashion Business School, University of Navarra) |
| General Secretary | Prof. Kyung Hoon Kim (Yonsei University) |
| Associate General Secretaries | Prof. Juhyun Kim (Kyungsung University) Prof. Huanzhang Wang (Jiangnan University) |
| Local Arrangement Committee Co-Chairs | Prof. Silvia Perez Bou (ISEM Fashion Business School, University of Navarra) Mrs. Maria Martin Montalvo (ISEM Fashion Business School, University of Navarra) |
| Editor of Proceedings | Prof. Miyea Kim (Changwon National University) |
Overview
