| Subject |
Marketing & Management in the Age of the Digital Fashion Transformation |
| Date |
July 11-14, 2024 |
| Venue |
University of Milan, Milan, Italy |
| Conference Chair |
Prof. Lamberto Zollo (University of Milan)
Prof. Hye-Young Kim (University of Minnesota)
|
| Global Relationship Chair |
Roland T. Rust (University of Maryland) |
| Academic Excellence Chair |
Charles R. Taylor (Villanova University) |
| Program |
July 11th, 2024
09:00-15:00: 2024 GAMMA NCA & PLS-SEM Workshop
13:00-17:00: Industry Tour
19:00-22:00: Conference Reception
July 12th, 2024
08:30-09:30 Sessions
09:30-09:45 Coffee Break
09:45-10:45 Keynote Speech
12:00-13:00 Lunch at Your Own
13:00-14:30 Sessions
14:30-14:45 Coffee Break
14:45-16:00 Sessions
16:15-17:30 Sessions
18:30-19:00 2024 GAMMA Sustainable Luxury Hanbok Fashion Show
19:00-22:00 Conference Dinner
July 13th, 2024
08:30-09:30 Sessions
09:30-11:00 Meet the Editors
11:30-13:00 Conference Lunch & Award Ceremony
15:30-18:00 Walking Tour in Milan
July 14th, 2024
10:00-16:00 Tour to Como Lake
|
