| Subject |
Marketing & Management Transformation in the Age of the AI Fashion Transformation |
| Dates |
July 16–19, 2026 |
| Venue |
ISEM Fashion Business School, University of Navarra, Madrid, Spain |
| Conference Co-Chairs |
Prof. Roland T. Rust (University of Maryland)
Prof. Pedro Mir (ISEM Fashion Business School) |
| Program |
July. 16 (Thu.)
09:00–17:00 Industry Tour
10:00–15:00 2026 GAMMA Necessary Condition Analysis (NCA) in Management Research
15:00–17:00 2026 GAMMA Doctoral Colloquium
17:00–19:30 Conference Registration
19:00–21:00 Conference Reception
July. 17 (Fri.)
08:30–09:30 Sessions
09:30–09:45 Coffee Break
09:45–10:45 Keynote Speech
10:45–12:00 Sessions
12:00–13:00 Conference Lunch
13:00–14:30 Sessions
14:30–14:45 Coffee Break
14:45–16:00 Sessions
16:10–17:10 Sessions
19:30–22:00 2026 GAMMA Invited Fashion Show · Conference Dinner · Music Gala Concert
July. 18 (Sat.)
08:30–09:30 Sessions
09:30–10:20 Keynote Speech
10:20–10:30 Coffee Break
10:30–12:00 Meet the Editors
12:00–13:30 Conference Lunch & Award Ceremony
|
